
Logos: argument by logic
Pathos: argument by emotion --> manipulating to get what you want
Ethos: argument by character --> persuader's personality, reputation, and ability to look trustworthy
Frederick Douglass uses these three elements in his memoir Narrative Of the Life of Frederick Douglass, An American Slave. The reader can see these three things being used by the masters with their slaves and the slaves with the audience. For example, logos is seen in the third chapter by Frederick Douglass with his masters and fellow slaves. He wrote:
"I have been frequently asked, when a slave, if I had a kind master, and do not remember ever to have given a negative answer; nor did I, in pursuing this course, consider myself as uttering what was absolutely false; for I always measured the kindness of my master by the standard of kindness set up among slaveholders around us." (page 32)Douglass uses logos here because he wins the argument by using his brain. The argument in this situation is his life and whether or not he should be punished for telling the truth to other slaves or even to his master. By using his brain, he realizes that he should always say positive things about his masters and overseers. By doing this, he avoids receiving all of the punishments possible for talking bad about his masters. If a slave ever badmouths his master he receives a lashing or is sold to another slave holder. It does not matter whether the slave is being honest or not. This happened in the third chapter on page 31 to one of Colonel Lloyd's slaves.
Frederick Douglass also uses pathos with his audience. It is the probably the most important element in this memoir. He uses it every time he tells the audience of the unfairness and cruelty all the slaves must go through due to their cruel overseers. This element has been used various times throughout the first four chapters. One example is when Douglass writes about the cruel form by which slaves have been murdered by their overseers and slaveholders." He had given Demby but few stripes, when, to get rid of scourging, he ran and plunged himself into a creek, and stood there at the depth of his shoulders, refusing to come out. Mr. Gore told him that he would give him three calls, and that if he did not come out at the third call, he would shoot him. The first call was given. Demby made no response, but stood his ground. The second and third calls were given with the same result. Mr. Gore then, without consultation or deliberation with any one, not even giving Demby an additional call, raised his musket to his face, taking a deadly aim at his standing victim, and in an instant poor Demby was no more." (page 36)Similar unjustness happens to two more slaves in this chapter. These courses of action affect the reader emotionally and create questions like: why would someone be so cruel and unjust? This is exactly what Douglass wants the reaction to be. The argument here is about who is right in terms of their actions, the slaves or the slave holders and overseers. Douglass manipulates the reader's emotions and conscience in order to have them side with him. Slave holders and overseers are cruel and the slaves must suffer for absolutely no reason.
In chapter three Colonel Lloyd uses ethos with one of his slaves. Since he is the master, he is allowed to sell slaves for whatever reason. In this case, it was because one of his slaves answered his questions truthfully.
"It is reported of him, that, while riding along the road one day, he met a colored man, and addressed him in the usual manner of speaking to colored people on the public highways of the south: "Well, boy, whom do you belong to?" "To Colonel Lloyd," replied the slave. "Well, does the colonel treat you well?" "No, sir," was the ready reply. "What, does he work you too hard?" "Yes, sir." "Well, don't he give you enough to eat?" "Yes, sir, he gives me enough, such as it is." The colonel, after ascertaining where the slave belonged, rode on; the man also went on his business, not dreaming that he had been conversing with his master. He though, said, and heard nothing more of the matter, until two or three weeks afterwards. The poor man was then informed by his overseer that, for having found fault with his master, he was now to be sold to a Georgia trader." (page 31)In this situation Colonel Lloyd used his status to sell the slave to a Georgia trader. He did not give a good reason fore selling the slave. He simply didn't like what the slave had to say about him, so he sold him. Additionally, he used his ability to look trustworthy in order to get the slave to tell him the truth. He used two important factors of ethos and won his argument. The argument in this case was whether or not the slaves found his treatment fair.

